About Us

For over a decade, we’ve been crafting stunning visuals and pushing creative boundaries in video production, animation, photography, and now virtual production. As a full-service creative production company, we handle every aspect of projects in-house, ensuring a seamless process from concept to final delivery.

What truly sets us apart is our people. Our team brings unmatched energy, passion, and expertise to every project, creating an atmosphere that fuels creativity and collaboration. Whether it's a global brand campaign or a complex, multi-location shoot, we thrive on tackling ambitious ideas and making them a reality.

We also invest in the best tools in the industry, continuously expanding our capabilities with cutting-edge technology. From top-of-the-line lenses and and camera gear to our Bolt high-speed cinema robot and possibly most impressive, our state-of-the-art virtual production studio. We ensure every production reaches its fullest potential and that we have the tools to make it happen. As pioneers of virtual production in Michigan, we blend technology and artistry to deliver immersive, high-impact experiences.

YEAR FOUNDED IN MICHIGAN

2011

FULL-TIME IDEOLOGISTS

30

KICKASS VIDEOS CREATED EACH YEAR

1,000+

MATHIEU’S TETRIS HIGH-SCORE

158,393

IDEOLOBABIES (FUR & NON-FUR)

74

AVERAGE DAILY PICKLEBALL BREAKS

3

OUR PEOPLE

OUR toys

Virtual Production Supervisor, Andrew Smith, operating Nu.Tron camera rig in front of LED volume at Golden Hour studio in Grand Rapids
Bolt Jr+ high-speed cinema robot filming a live-action set during a commercial shoot at IDEOLOGY
Close-up of ARRI Alexa camera rigged with 50mm lens and Mo-Sys tracking system on set at IDEOLOGY

We’re continuously investing in industry leading tools.

Close-up of high-output DEDO light on set at IDEOLOGY during a studio production shoot
Golden Hour studio LED volume with sunrise mountain backdrop and director chairs, part of IDEOLOGY’s virtual production stage in Grand Rapids
Michael Elzinga, Creative Director, operating a drone indoors during a production shoot for IDEOLOGY