AUTOMOTIVE
+ VIRTUAL PRODUCTION
UNREAL ENGINE BACKGROUND SAMPLES
STILL + VIDEO PLATE BACKGROUND SAMPLES
DIRECTORS
Meet our Directors — Your Creative Partner
Our directors are the creative backbone of IDEOLOGY. From initial concept to final delivery, our experienced directors collaborate closely with you on every step of production to bring your vision to life.
MICHAEL ELZINGA
With a career spanning over 10 years, Michael Elzinga is an expert in both commercial and narrative filmmaking. His signature narrative approach has been at the core of large and successful international campaigns. With a background covering every aspect of production, including cinematography, art direction, camera operating, and editing, Michael brings a complete and versatile skill set to any project. His internationally traveled and work experience adds a unique flavor to every production, making him a perfect choice for clients looking to make a global impact.
SELECTED WORKS
social media examples
WORK BY MICHAEL ELZINGA
BRIAN KELLY
With 4 decades of experience, Brian Kelly stands as a titan in the industry. His journey from renowned photographer and director has seen him work with large-scale clients and campaigns, creating iconic and timeless visuals. His in-depth understanding of visual storytelling, coupled with his experience in orchestrating comprehensive campaigns, has made him a sought-after name for top-tier projects. Brian’s rich history and unparalleled creative vision make him an ideal choice for clients looking to create lasting impact and prestige in their campaigns.
SELECTED WORKS
joe robert
Joe Robert, a seasoned director with over a decade in the industry, has earned a reputation for blending commercial and narrative experience with a touch of humor. His multifaceted background encompasses all areas of production, including cinematography, art direction, camera operating, editing, and writing. Joe’s unique ability to infuse comedy into his work creates engaging and memorable content, setting him apart in the field. His comprehensive expertise ensures a seamless and captivating production from start to finish.
SELECTED WORKS
CHRIS MARSTON
Chris Marston’s amazing visual talents as an editor have seamlessly translated into a dynamic directing experience. With over 5 years in the field, his ability to envision and execute stunning visual narratives sets him apart from his peers. His eye for detail and creative intuition ensures that every frame is crafted with precision, and his directing style is characterized by a fresh and innovative approach. For projects that demand visually stunning execution, Chris’s skills are unparalleled.
SELECTED WORKS
DIRECTORS
OF PHOTOGRAPHY
Our recommended directors of photography, Geoff and Chad, have extensive experience shooting virtual production not only on our stage, but XR stages across the country.
GEOFF GEORGE
“Geoff George is a cinematographer based in Los Angeles and Detroit. Born in Detroit, Michigan and a graduate of the University of Michigan, and heavily influenced by his Rust Belt roots, Geoff has created compelling images for feature films, music videos, commercials, and documentaries. After first working as a Camera Assistant under the guidance of ASC DP’s such as Benoit Debie, Larry Fong, and James Laxton, Geoff has DP’d for brands such as Nike, Timberland, Under Armour, Vice, Cadillac, Chevy, Ford Mustang, OnStar, the NFL, and musicians like Tinashe, Eminem, Danny Brown, Carpenter Brut, and Opeth. Geoff’s narrative DP credits include numerous shorts and three features — Stealing Jokes (2024), Ovid: The Art of Love (2019) and The Pickle Recipe (2016). With a keen eye for capturing cities and landscapes, he worked as 2nd Unit DP on Fall (2022) and It Follows (2014). He has served as a Camera Operator on IATSE Local 600 TV series and films, including Batman v. Superman: Dawn of Justice (2014), Bosch (2018-2021), and Beverly Hills Cop 4 (2024). In 2019 Geoff was a recipient of the Emerging Cinematographer Award from the International Cinematographer’s Guild for his work on the short film My Blood. In 2021 Raspberry, a short film DP’d by Geoff, premiered at the Sundance Film Festival. Since 2020, Geoff has focused in expanding experience and knowledge in Virtual Production including LED Volumes and car process work.”
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RELATED WORK
CHAD TERPSTRA
“Chad Terpstra is a cinematographer of commercial and independent films and music videos. He has worked all over the globe including Japan, India, Peru, Europe & China, and his work has screened at Sundance, SXSW, Telluride, AFI Docs and Palm Springs film festivals. His commercial client list includes Lexus, Nikon, General Motors, Riot Games and Microsoft.
Chad’s first feature documentary as cinematographer/director, Father the Flame, premiered at the Chicago International Film Festival in 2018 and is available on all major streaming services.
Chad remains current on the latest trends in the science of motion picture capture, while honing his aesthetic sensibilities and passion for visual storytelling.”
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RELATED WORK
